To successfully market your home and obtain the best price, focus on the 4Ps—presentation, pricing, promotion and property accessibility. Presentation: successful sellers invest in cleaning, decluttering and sprucing up their home before putting it up for sale. This extra effort presents their home in the best possible light and differentiates it from many other homes on the market. Pricing: homes selling for the best price are often listed slightly below what is believed to be fair market value. This may seem risky, but it is a time-proven strategy. When buyers see a home priced less than they would expect, the number of showings increases exponentially. Increased showings can result in multiple offers and may drive the selling price of the home up. Promotion: an aggressive marketing campaign is key. And it’s not just being on every website buyers utilize, it is how the home is showcased on these sites: inviting descriptions and enticing pictures go a long way toward capturing buyer interest. And finally, Property Accessibility: homes that are easiest to show potential buyers are most often the ones that sell quickly and for the highest price. So, if you’d like to obtain the best price for your home, remember the 4Ps. With that, here are the homes that sold in April.
Summary Source: GHVMLS YTD Comparison Report
April YTD 2012 vs. April YTD 2011 – Single Family Homes
New inventory (the number of homes going on the market) increased 34.7% (101 YTD 2012 vs. 75 YTD 2011). There was a 15.2% decrease in the number of sales (28 YTD 2012 vs. 33 YTD 2011). The average sales price of homes that have sold decreased 3.8% to $710,148. Overall, the average sales price for single family homes that have sold in Rockland County (inclusive of the river villages) was $400,988, down 10.7% over the same period last year.
April YTD 2012 vs. April YTD 2011 – Condos
New inventory (the number of condos going on the market) increased 24.2% (41 YTD 2012 vs. 33 YTD 2011). There was a 41.7% increase in the number of sales (17 YTD 2012 vs. 12 YTD 2011). The average sales price of condos that have sold decreased 5.8% to $290,646. Overall, the average sales price for condos that have sold in Rockland County (inclusive of the river villages) was $213,863, down 8.7% over the same period last year.